I was casually scrolling on Twitter [now X], and I came across a tweet, expressing shock at the fact that there are no Apple Stores on the African continent.
Africa continues to be framed as the “final frontier”: a vast, youthful market whose growth is preordained by demography and digitization. And yet – the facts are incomplete.
In recent development data and reports, Africa’s demographic future has been described as its greatest economic opportunity.
I was standing on the factory floor at the Ford plant in Dearborn, Michigan, and I could not help but focus on the thirty-second mark.
