Hey loves,
I recently did a Q & A – letting people ask me about all they would love to know about digital media and influencer marketing in Malawi/Southern Africa.
Over the next few weeks, I will be doing a continuation of the #DigiSavvy series – focusing particularly on influencer marketing. This is a part of the Communication module in the #DigiSavvy Series, but we don’t exactly have the amount of time required for me to write the full Branding and Marketing kits, before we can discuss influencer marketing. This information is vital, and relevant right now.
Disclaimer: I am not a brand/media strategist by training. All that I share is purely based off of my research and experience. I hope it works out for you.
Before jumping into that topic, I first wanted to discuss the exact definition of being an influencer.
What Is Being An Influencer
In this series, I will focus on very specific things, as listed below:
1. What it means to be an influencer
What you need to know about being an influencer, particularly in (Southern) Africa.
2. How to become An Influncer (from scratch)
What media equipment you need, editing apps, modes of dissemination, how to grow your following online organically, and more.
3. How brands segment influencers
4. How influencers make money
5. How To Grow Your Social Media Following Organically
6. How To Use Influencer Marketing to grow your business.
7. How to get brands to collaborate with you.
Please find the full series on my media subdomain.
Don’t forget to subcribe to both blogs, to get these posts directly in your mailbox.
All my love,
Ntha
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