

On the 28th of March, 2025, I had the privilege of presenting my MSc thesis findings at the AGSA Conference under the theme “Narrating Africa Anew: Leveraging Global Research for Africa’s Success.”
Having worked for a year as the MSU MBA ‘2026 Career Liaison, I’ve found myself more deeply interested in career building. And the unending conversation at the moment: what is the future of careers? I think it is the the exact question many young professionals should be asking right now.
As I stepped into Cravings Gourmet Popcorn, a Black-owned business in Lansing, Michigan, my first instinct—perhaps shaped by years of operating in African markets—was to check the price. The price of a bag of gourmet popcorn? $9.95. My initial reaction, influenced by my Malawian upbringing, was: That’s a lot for popcorn!
For the past 12 years, I’ve been building businesses across the African continent—creating platforms, services, and programs that I knew had value. And yet, one question kept echoing through every boardroom, brainstorm, and budget meeting:
“Why aren’t we making enough money?”
“Why aren’t we sustainable?”
“Why isn’t this working?”