Commentary

Pricing, Profitability, and Playing in Broken Markets: A Reflection from an African Entrepreneur

For the past 12 years, Iโ€™ve been building businesses across the African continentโ€”creating platforms, services, and programs that I knew had value. And yet, one question kept echoing through every boardroom, brainstorm, and budget meeting:

โ€œWhy arenโ€™t we making enough money?โ€
โ€œWhy arenโ€™t we sustainable?โ€
โ€œWhy isnโ€™t this working?โ€