The creator economy is booming, and in 2023, many will either be making the shift to (or considering) becoming a full-time content creator.
In 2020, I quit my job to become a fulltime content creator – teaching how young people can best leverage digital media.
Content creation may seem easy to most, but it takes more than one viral post or nailing the latest TikTok trend. I am creating a new series on Content Creation where I hope to share the things I have learnt over the past 10 years as a content creator.
Entrepreneurship (Digital Media & Business Development)
So You Want to Become A Content Creator?
Content creators, whether freelance or in-house, are in high demand. And there’s no sign of that demand slowing down.
In this video, I discuss exactly what being a content creator means, and the different ways you can apply that title to yourself. I also share a step-by-step process on how to become a content creator – things you should do first; and as the series progresses, I will be sharing in detail which tools you’ll need to get started.
Speaking of tools to get you started – recently purchased the $499 Sony ZV-1F camera to replace my main vlogging camera.
The Sony ZV-1F is a compact vlogging camera with a Type 1 (13.2×8.8mm) sensor and a fixed 20mm equivalent lens. This is a camera clearly aimed at vloggers, and features a three-capsule mic and fully articulating screen for facing-the-camera video creation.
(In case you missed it) I share on my business journey – what started out as a small lifestyle blog in 2013 eventually turned into a quarter+ million dollar business, that is growing.
Over the past few years, I have learnt SO much about the tech sector, but also the media sector. In this video, I go into detail of how I set up my blog, and how I worked with my friends and colleagues to create what is soon to be one of the most notable businesses in Malawi.
One of the areas I have worked in as a digital creator is in tourism – creating content promoting Malawi as a destination.
Here is a video concept promoting Malawian Tourism. In 2021, we were requested to pitch a concept promoting Malawian Tourism to the department of Tourism. The concept took years to create – from travelling, filming, and editing.
The video was filmed by Ben Sam, and edited by me. This concept was not adopted. Watch the full video here.
Selfcare (Personal Wellness & Human Development)
What is Selfcare & Wellness?
I still recall experiencing burnout for the first time in 2021. Building a business takes a toll on you in all aspects of your wellness – from physical to mental and even spiritual.
I found myself being endlessly tired, and it got me thinking about being more intentional re my wellness.
When I was creating my 2023 vision board, one of my goals was to get more intentional about my selfcare. Someone commented that selfcare is selfish – and that I should focus more on pouring into other people.
But hear me out – you cannot pour from an empty cup! If you cannot take care of yourself, you cannot take care of others. As entrepreneurs, we self-neglect a lot, and I want to urge you to indulge in some selfcare.
Look out for next week’s edition, where I will be going deeper into content creation and digital entrepreneurship. Thank you so much for reading, and until next time, stay kind!
A Published Author, Internationally Awarded Social-Entrepreneur, Speaker and Media Icon/Producer and, Human Rights and Policy Advocate; Nthanda is pursuing an MBA at Michigan State University, specializing in Marketing Management and Business Analytics.
