Pricing, Profitability, and Playing in Broken Markets: A Reflection from an African Entrepreneur
For the past 12 years, I’ve been building businesses across the African continent—creating platforms, services, and programs that I knew had value. And yet, one question kept echoing through every boardroom, brainstorm, and budget meeting:
“Why aren’t we making enough money?”
“Why aren’t we sustainable?”
“Why isn’t this working?”
