I will be honest—I have not really gamed in what feels like near two decades. Apart from the occasional interaction with my phone games, I have not engaged with games in great detail in a long time. As I’ve grown professionally, I’ve come to appreciate the intricate ecosystems behind successful brands, and Xbox stands out as a beacon of innovation and strategy. When I was offered the opportunity to join the Xbox team for my summer MBA internship, I knew it was time to dive deeper into the brand’s story.