Connecting the Dots: From Tech, to Football, to Gaming (Xbox).
This week, the Michigan State University (Broad College of Business) has been Madrid, Spain, for the 2025 Study Abroad trip. To me, it has been a masterclass in global business strategy — from tech giants to global sports leagues — and it’s been fascinating to see how seemingly different industries are connected by common threads: innovation, audience engagement, and data-driven decision-making.
Why Gaming? | A Generation Ahead
When I started my MBA, I made a conscious decision to remain open—to let the universe guide me, as opposed to committing to a specific industry. I didn’t have a clear goal or a pre-determined path; I just wanted to immerse myself in learning and let opportunities unfold organically. As I near my summer internship with Xbox, I’ve been asking myself: Why gaming? Why has the universe nudged me into this industry? During my visit to the Microsoft campus in Redmond, my MSFT mentor, Miguel mentioned that gaming generates more revenue than all other entertainment industries combined. This was VERY eye-opening.
A Tour of Studio D: Microsoft Campus
This winter break, I find myself immersed in a blend of storytelling and strategic preparation. Currently, I’m in Washington to attend the African Achievement Awards, where I’ve been honored with a nomination for the Best International Youth Empowerment Award. While here, I couldn’t pass up the chance to visit the Microsoft campus in Redmond.
The Story of Xbox: From Bold Gamble to Gaming Icon
I will be honest—I have not really gamed in what feels like near two decades. Apart from the occasional interaction with my phone games, I have not engaged with games in great detail in a long time. As I’ve grown professionally, I’ve come to appreciate the intricate ecosystems behind successful brands, and Xbox stands out as a beacon of innovation and strategy. When I was offered the opportunity to join the Xbox team for my summer MBA internship, I knew it was time to dive deeper into the brand’s story.
