

In November 2024, Xbox launched a global campaign titled This is an Xbox. Xbox is no longer (just) a box. It is a platform. A streaming service. A digital ecosystem. If it has a screen and an internet connection, it can be an Xbox.
Typically, when you accept an internship offer, onboarding follows a predictable rhythm — forms to fill out, start dates to confirm, and maybe an orientation closer to your first day.
My Xbox onboarding experience has been completely different.
When I received the invitation to interview with Microsoft, I was thrilled — and terrified.
I had applied for a Business Development Manager internship, but at the time, I had no idea which team or office I might be placed in.
This week, the Michigan State University (Broad College of Business) has been Madrid, Spain, for the 2025 Study Abroad trip. To me, it has been a masterclass in global business strategy — from tech giants to global sports leagues — and it’s been fascinating to see how seemingly different industries are connected by common threads: innovation, audience engagement, and data-driven decision-making.