

For the past 12 years, Iโve been building businesses across the African continentโcreating platforms, services, and programs that I knew had value. And yet, one question kept echoing through every boardroom, brainstorm, and budget meeting:
โWhy arenโt we making enough money?โ
โWhy arenโt we sustainable?โ
โWhy isnโt this working?โ
I was walking around my kitchen, and it hit me: it would be really fun, as an entrepreneur, to run not just a business, but a whole country. Then, I thought of my country, Malawi, as a business, and immediately cringed at the idea of running Malawi as a business.
Over the past few years, Iโve witnessed this conversation bubble up online โ often concerns around Malawian politicians and their frequent international travels. One user asked (genuinely, I think), โDonโt they come back inspired? Donโt they want to make things better after seeing how things work out there?โ Itโs a fair question. One Iโve asked myself many times โ not just about politicians, but even about myself.
When we talk about creativity, we often romanticize talent โ the singer born with perfect pitch, the painter who sees light in ways the rest of us donโt, the writer whose prose makes your heart skip. And now.. in the age of artificial intelligence, talent is no longer just about skill.